Affiliate Marketing in iGaming: How to Build Sustainable Revenue

EN • 2025-10-20 • 6 min • by Areia Onillon

The iGaming industry is booming, and affiliates sit at the heart of this growth. But success doesn’t come overnight — it requires building strategies that last. When I first worked with LATAM casino programs, I saw how quickly trends shift versus Tier‑1 markets.

“Affiliate marketing in iGaming requires a balance between compliance and creativity.” — Ewa Bakun, Director of Industry Insight at SBC Events. Source

1) Choose programs that compound

  • Transparent models (CPA, RevShare, Hybrid) and clear approval flows.
  • Licensed brands with strong retention and responsive affiliate managers.
  • Clean tracking, postbacks, and timely reporting.

According to coverage at Gambling Insider, LATAM remains the fastest‑growing iGaming region heading into 2025. Read more.

2) SEO is the foundation

Paid can spike results, but SEO compounds over time. Focus on localized keywords (e.g., “casinos online en Argentina”), mobile‑first experiences, and evergreen content.

“Content is the backbone of any sustainable SEO strategy.” — Neil Patel. Source

3) Operate data‑first

  • Track more than FTDs: retention, ARPU, and churn.
  • A/B test CTAs, layouts, and review templates.
  • Build dashboards to unify affiliate and analytics data.

4) LATAM specifics

  • Payment preferences (MercadoPago, PIX, OXXO).
  • Regional language nuances and football‑centric content.
  • Casino + sportsbook funnels tend to retain better than casino‑only.

5) Build trust, not just clicks

  • Work closely with affiliate managers; share retention insights.
  • Show up at industry conferences (SiGMA, SBC Summit, iGB Affiliate).
  • Link out to credible sources — it helps users and signals quality.

Bottom line: Sustainable affiliate revenue in iGaming is built on SEO, data, localization, and long‑term partnerships. Get these right, and your revenue doesn’t just grow — it lasts.